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SEO News Tip of the Day!
Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that encouraged any particular viral marketing campaign to grow as we looked at approaches from Dropbox Dothetest.co.uk and BT. Now we ll look at some that I think of as modern classics....
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Public Relations Information
35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page 2.10. Leave out "release after" date on second page, all else should be the same.11. At end of press release, type "-30-" or "# # #".12. Include both black & white, color, and a variety of font sizes (but no more than four).
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books?
The Four Seasons of Publicity - Building an All-Year Publicity
If you?re like most publicity seekers, you probably think oneproject at a time. You?ve got a new product coming out in April,so you send out a release in March. You?ve hired a new executive,you?ll put out a release when she?s on board, etc.
How to Tie-In With News Events to Score Publicity
It?s safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia?s attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking as the"big story" mentality takes hold.
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage.
Grandma Says...
Southern grandmothers have often said, ?there are only three times a respectable person?s name should be in the paper: when you are born, when you are married, and when you die.?
This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
Why do I believe it?s critical? Let?s review what publicity ? particularly publicity in business and trade publications - can do for your business.
Provides Neutral Third-party Endorsement. Even though many think the media are biased, consumers still cling to the belief that people who are quoted by the media have something worthwhile to say.
Boosts Your Competitive Advantage. Positive publicity confirms for your customers that they made the smart choice when they elected to use your products or services.
Enables Referrals. Your ?smart? customers become evangelists by handing out articles about you to their business contacts.
Shortens Your Sales Cycle. Media coverage often does a better job of explaining what you do than an ad can. So, readers will have a level of knowledge about you before you meet.
Builds Your Marketing Library. Print and web-based articles can become excellent marketing material that costs little to develop.
Positions You. Publish or perish is the academic motto. Experts from outside the world of academia also know that by being quoted by the media they can improve their position as industry experts.
Builds Value. For every speaker like Tom Peters earning thousands of dollars for appearances, there are hundreds who are paid a pittance for speaking engagements. Can you guess the difference?
As you can see, there are a wide variety of reasons for you to be publicizing yourself and your business. Just this once, don?t listen to Grandma. Go get your name in the paper.
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.
Press Kit Elements That Work
Considering how fundamental they are to the publicist?s trade,it?s always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets.
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about.
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home.
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage. Here?s what you don?t know: The vastmajority of e-mails sent to journalists never get read.
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year?
Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changedduring the two decades in which I?ve been seeking publicity. Myanswer: technology. Twenty years ago, the fax machine was anewfangled novelty. Our primary means of communicating withjournalists was the telephone and the US Mail. The advent of e-mail and the web has made life easier in many regards and tougherin others - namely, thanks to hordes of clowns with money makingschemes and software that "blasts" press releasesindiscriminately to reporters, it?s become very hard to get youre-mails through to spam-weary reporters.
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity:
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Inquiry Zeroes In on GoogleWall Street JournalThey said Google would instantly become the new gateway for finding airfares and could promote its travel search engine over other sites' search engines, ...and more » |
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RELATED ARTICLES
How to Get $1000 worth of Advertising for $60
©2004 Jeffrey Dobkin
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a
stint on a popular talk show, do you still have a feeling
that your public relations dollar could be better spent?
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing
professionals and even one-man-band entrepreneurs: journalists
are surfing your sites looking for news.
Using Media and PR to Your Advantage.
Lights...camera...ACTION.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.
PR: Whats the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.
How Public Relations Changes Minds
Public relations changes minds in the process of delivering
what business, non-profit and association managers need
more than almost anything else ? the kind of key stakeholder
behavior change that leads directly to achieving their
managerial objectives.
Making Press Releases Work - Creating News Where None Existed
Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. So how does it work, and what do you do if you need publicity but have nothing "newsworthy" to share?
Speak Up
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you. Stress your expertise, and, as with writing the newspaper column,never try to sell anything-except your reputation as a knowledgeable, trustworthy professional.
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success. Authors dream of having bestselling books as a result of an Oprah appearance. Even David Letterman staged a long-running bit on his show where he openly campaigned to be invited on Oprah's show.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved.
Do-It-Yourself PR: An Accident Waiting to Happen
Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention. He organized an event to launch a ground-breaking new product and couldn't understand why no one covered the event.
Do You Have A Press Package?
How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release. He wants you to reach the broadest possible audience. He explicitly tells you to leave no stone unturned.
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