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Public Relations Information
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
Is PR Right for You? 6 Questions to Ask
When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. There are lots of different marketing methods floating around out there, and the challenge as a business owner is figuring out when it's appropriate to use each one and the best way to use it.
Publicity: Show a Reporter You Care by Inviting Them to Fact-Check
Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he?s no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond.
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.
Publicity: Nailing a Media Interview, Part II (Crisis Management)
We'd all like reporters to ask us about our career successes and personal triumphs?heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public. Think about it from your own perspective as an investor?when you read a story about a company, you want to know that the reporter has asked difficult questions, not just relied on the PR hype.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation?s most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you?re on 60 Minutes and Oprah. Create a strategy to use your publicity proactively to reach and impress everyone with it. Here?s how?
Marketing-Minded Financial Planners--Appearing on TV? Tell the World!
It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste?become a media person yourself by publishing an e-zine.
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.
Grow Your Financial Planning Practice by Taking Your Publicity National
Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.
PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don?t know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small businesses are still waiting, but a select few luck into their moment of fame; and when it comes, Wow! what an impact it can have.
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering
perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.
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How to Get Some of Paris Hilton?s TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it. The more people hear about it, the more they want the book. When several shows are talking about the book, it become a best seller. Look at the success of Oprah's Book club, The Today Show's Book Clubs and all the other shows that feature a writer and their book. Sometimes the writer is interviewed but sometimes the writer doesn't even have to be on the show in order to sell books.
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