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Public Relations Information
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm-
unications tactics instead of working a plan to actively
pursue those outside audience behaviors that stop you
from achieving your objectives, the answer is yes.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY affect your business the most.
PR and the Small Matter of Results
As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHERE
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?
Take the High Ground With Quality PR
Quality public relations does something positive for
business, non-profit and association managers about the
behaviors of the key external ?publics? that most affect
their operations. In other words, it alters individual
perception that leads to changed behaviors among their
really important outside audiences.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years. Working independently, we have, between us, logged over 1,000 interviews, and we continue to sell our books, CDs, and audiotapes year in and year out.
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.
The Press Pack Is Chasing You - Give Them Room
There?s good news for public relations execs, marketing
professionals and even one-man-band entrepreneurs: journalists
are surfing your sites looking for news.
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager.
So, chances are you call the shots for your department,
division or subsidiary.
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job. You are selling content to a publication or website who needs it to entice their readers. No publicist can guarantee a publication will print stories about your company because the publisher or editor ultimately controls the content of a publication. However, here is the method we recommend:
Public Relations
The wind of changes...
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