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SEO News Tip of the Day!
One woman in bed was never enough for me. I was the type of man that always demanded the attention of two women in bed at the same time. Of course none of my ?girlfriends? could accept that. It might ...
Marketing Information
Are Your Marketing Efforts Working...Or Could They Use A Little Help?
Marketing is a broad business subject that encompasses a
range of activities including advertising, public relations,
sales, and promotions. Generally, you will find that people
often confuse sales with marketing, when in fact the two are
quite different. Marketing is all about getting a product or
service into the market, promoting it, influencing behavior,
and encouraging sales turnover. Sales, quite distinctly, is
the actual transaction of getting a product or service into
the hands of your customers.
Seven Common Marketing Problems Solved by Marketing Operations
Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may be fatal.
Connect to Your Customers with Superb Sales Letters
In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: ?junk mail?) in your box every day.
5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing
opportunities for you. The ability to do business with people
around the world has now been made readily available through
a web site and email. It truly has leveled the playing field and
has provided ALL of us with the opportunity of taking our business
to the global level.
The 5 Minute Marketing Plan
If I were to ask you right now, what marketing tactics have
you used, umm, say in the last month, could you tell me?
The Forgotten Market
There are a great many online business people who are
forgetting the potential that this particular forgotten
market can be providing them. The forgotten market I
am referring to is the off-line market and as for the
potential, it could prove to be quite profitable for you.
What you need to do though, is take the blinders off
and focus on "all potentials" NOT JUST the one track
mindset of setting up campaigns geared towards the
online market.
Niches - The Path to More Profits
Hey, as business owners we CAN'T be all things for all customers.
I mean it would be fantastic if we could, however, you just can't
meet the needs and wants of everyone, you would run yourself
ragged trying :o(
How To Get Celebrities To Endorse YOUR Product
How would you like celebrities to endorse your product?
Corporate Gift Tips To Wow Clients & Associates
1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly. Ensure you understand the proper gift etiquette to avoid offending overseas clients.
Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials
You DO use direct marketing for your small business? right? If so, you?re taking advantage of the most cost-effective means of advertising available. (Yes? I?m biased? I admit it!)
Go Guerrilla
Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.
Words that Sell
We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It?s true. When you know what these proven words are and how to use them to your company?s benefit, you?ll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results it deserves. (Hint: this paragraph contains 10 of the 21 words. Did you spot them all?)
How to Write Irresistible Promotional Pieces that Attract More and Better Clients
Whether you?re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.
Fail Your Way To Small Business Marketing Success!
Are you willing to fail your way to great marketing Success?
Mastering the ABCDs of Small Business Marketing & Selling
I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you?re selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement processes and systems to work within the flow. I call it Mastering the ABCD?s of marketing and selling.
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In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at least 100 recipients respond to your offer. (One percent of 10,000 is 100.)That's one view of direct mailing success. Permit me to offer a different perspective: one from the small business world. Specifically, I'm referring to those small business people who work by and for themselves. Call them "One-Man Bands," "Working Soloists," "Free Agents," or whatever you'd like.To help you remember these two perspectives, let's give them a couple of catchy names:1. The "Playing the Percentages" Perspective. This is the "industry standard 1-2% response rate on your mailings" perspective you've heard so much about. This is the yardstick favored by businesses that are sending large quantities of direct mail to sell mass market products.For example, if I own a pizza parlor, and I'm doing a "use this card for 10% off on your next order" mailing to all residences within a three-mile radius of my business, I might have a mailing list of 10,000 names. You'd better believe that I'm going to watch the overall response rate like a hawk, and I'm going to be looking at precisely where those hungry customers are coming from. If most of them are coming from a handful of apartment complexes next to a college campus, I'll know to send my future mailings to those complexes. 2. The "You Only Need A Few" Perspective. This is the one for those One-Man (or One-Woman) Bands who are selling services that take a fair amount of time to provide. Like marketing consulting, public relations services, graphic design, or customized computer software applications. For these folks, a handful of new or repeat clients from a promotional mailing is quite enough. After all, as the owner of a one-woman graphic design studio told me once, "I don't want to be a victim of my own [direct mail] success."
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So What Do You Do?
Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.
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Breaking The Voice Mail Barrier
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