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For some time now people have been increasingly talking about Google's algorithm and the fact that they may be using more than one. On the WebWorkShop SEO Forum, PhilC a site administrator has been conducting some detailed research into this phenomenon. What PhilC has been doing is querying the numerous datacenters (DC’s) used by Google to answer user’s keyword searches.

PhilC has noticed that there appears to be several groups of DC’s returning different results and inside these groups, there seems to be more than one algorithm in use. Read the full thread here. Google using more than one algorthim.

What does this mean?
Well I think PhilC summed it up well in one of his posts suggesting this would be a good way for Google to introduce algo updates on a couple DC’s enabling them to test them before introducing them more widely. This would help to prevent disasters such as the infamous (for some) Florida up-date which caused Google to do some back pedaling after realizing the new algo wasn’t as good as they first thought.
Another impact it has is to keep SEO’s on their toes, something many have said Google is trying to do with more and more vigor. Whether this is just a by-product nobody could really say one way or the other. One thing for shore is by using more than one algo it will be harder to work out it out.
One thing that gets me on this one is how can Google be giving you the most relevant results each time if it uses more than algo. Shorely in order to return the most relevant results you could only have algo, the most relevant algo.





Adding City Names At The End Of Your Keywords Can Bring You More Profits


In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. With Google Adsense the same keyword with only a city inserted at the end can attract substantially higher paying adsense ads to your site. That really surprised me and I went further and researched the kind of traffic the same keywords get for different well know American cities. Again I was in for a shock. Some cities have very high traffic for a certain keyword when you compare them to others for the same keyword.

What all this means is that you can target certain high traffic niches by simply adding the names of cities to the end of your keywords. On your site you can go further and do a little research about a certain keyword subject in the city or cities that you are targeting and have a page for that city. The effect is that your site will end up being ranked very high in certain cities. This should automatically drive more traffic to your site. In fact you will be able to reach traffic that you would not have otherwise been able to reach.

The really amazing and attractive thing about this strategy is the fact that you only need to make very minor adjustments in your existing content, maybe even only create city pages with exactly the same content adjusted. What's more, with some subjects you only need to plant the name of the city in the article a few times and you will have started targeting popular searches that include the names of popular cities.

It really is amazing that such a simple thing as inserting the name of famous American cities can make such a huge difference in the traffic and earnings of a website or blog.

Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

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