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SEO News Tip of the Day!For some time now people have been increasingly talking about Google's algorithm and the fact that they may be using more than one. On the WebWorkShop SEO Forum, PhilC a site administrator has been conducting some detailed research into this phenomenon. What PhilC has been doing is querying the numerous datacenters (DC’s) used by Google to answer user’s keyword searches. PhilC has noticed that there appears to be several groups of DC’s returning different results and inside these groups, there seems to be more than one algorithm in use. Read the full thread here. Google using more than one algorthim. What does this mean? Well I think PhilC summed it up well in one of his posts suggesting this would be a good way for Google to introduce algo updates on a couple DC’s enabling them to test them before introducing them more widely. This would help to prevent disasters such as the infamous (for some) Florida up-date which caused Google to do some back pedaling after realizing the new algo wasn’t as good as they first thought. Another impact it has is to keep SEO’s on their toes, something many have said Google is trying to do with more and more vigor. Whether this is just a by-product nobody could really say one way or the other. One thing for shore is by using more than one algo it will be harder to work out it out. One thing that gets me on this one is how can Google be giving you the most relevant results each time if it uses more than algo. Shorely in order to return the most relevant results you could only have algo, the most relevant algo. 
Link Popularity: Distribute Content, Not Just Links
You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site. Many of your e-mails bounce back. The requests that find thier targets get rejected for numerous reasons. For example, your Google pagerank is too low or your links pages are dynamic and not static, etc., blah, blah, etc., ad nauseum. Out of those 200 requests, you wind up getting 25 reciprocal links, if you are lucky. So, you say to yourself, "Great, now i have 25 more links!". But are these links really worth it? Do they generate any traffic? There are many reasons why your links won't even get counted or indexed by the search engines. If your link is on a page among 100 other links, or the page is irrelevant to your subject matter, the page probably won't hold much weight with most search engines. It's also rumored that Google is changing it's algorithm to discount reciprocal links altogether. So, what can you do to get your links indexed and noticed? Write your own content, distribute it to article directories or trade it with other related websites! Here are 8 tips on increasing your online traffic with distributed content. So there you have it. Distributed content allows you to make every link count, by creating targeted links that directly contribute to your search engine rankings, and by delivering targeted traffic on its own. And besides, it might even make you famous! About the Author Robert Raught is the lead SEO expert at Technet, a search engine optimization firm based in Washington state. He also publishes daily SEO news and articles in an online RSS enabled blog titled "The Optimizer".
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