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SEO News Tip of the Day!Well it’s coming to that time of the year again, where we say good bye to the old and welcome the new. Lots of us will be looking at what was achieved in 2005 and looking at what can be achieved in 2006. The New Year is always exciting in the search industry, with people rounding up the year and predicting what’s going to be hot, where things are heading etc. Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly. 2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google’s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there. It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google’s results does leave one feeling like they have taken a bit of nose dive, even if the sites I’m conducting SEO on have benefited from the update! As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo’s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo). Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006. James Anderson 
Page Rank Purgatory - Simple Things You can Do to Keep Your Web Site Out of Search Engine Hell!
Are Meta Tags Really Dead? Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried (The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-18.html) Pages Yahoo! Wants Included in its Index
Right in their Guidelines Yahoo States "Metadata (including title and description) that accurately describes the contents of a web page." By Title MetaData they mean the text between the title and /title Tags in the header section of your HTML Page. By Description Yahoo mean the actual Meta Tag Name="Description" in the same header section. So Meta Data at least as Far as Yahoo is Concerned is Not Dead. Let's Examine Some of the Key Points that Yahoo states are important in their help file and see how we can employ some simple methods to meet Yahoo's Guideline. Original and unique content of genuine value Yahoo is looking for well written Keyword rich Content that has useful information. Concentrate on 1 Keyword or Keyword Phrase per Web Page. If You web Page is less then 500 Words use a Keyword Density of about 2-3%. If your Web Page is Above 500 Words Use a Keyword Density of About 5%. Try to Keep your Web Pages under 750 Words. Pages designed primarily for humans, with search engine considerations secondary Yahoo and Google are working hard to get rid of those Robotic Page Writers. Your pages should be fairly well written, It is OK to Optimize for search engines as long as your content is Human Engineered Well. Hyperlinks intended to help people find interesting, related content, when applicable Try and have 3 or 4 Links to closely related Content. It is ok to link to other web Pages within in your site but 1 or 2 external links should be mixed in when Possible. Make sure you use your Keyword or Phrase in the Anchor text for the Links. Metadata (including title and description) that accurately describes the contents of a web page Your Title and Description Meta Data Should Accurately reflect your web page Content. Every web page from your site should have unique Title and Description Meta Data. Both Title and description Meta Data should use your target Keywords and Keyword Phrases for the Web Page. Don't use the same keyword or keyword phrase directly next to each other in your Title or Description Metadata. Title Meta Data Keep your Title less then 80 Characters if at all possible. Place your Title Meta Data First (Firectly below the Head Tag. Place the exact same Title at the very top of your Web Page Preferably inside an H1 /H1 Tag. Description Meta Data The Description Meta Tag should appear directly under the Title Meta Data. Keep your Descriptions between 100 and 150 Characters if possible. Your Keyword Density in your Description should be about 10%. Make sure your Description accurately reflects your web page. Where possible the text in your description Meta Data should actually appear Word for Word near the Top of your Web Page. Power User Super Tip Where it fits use your description within h2 tags as a Sub Page Header Directly under your title Good web design in general Books have been written about Web Design, Some key points is to make sure your web sites is thematic and pages are related to each other,. For every page you create to target a Keyword phrase have 3 or more (as many as 10) related pages. Add new pages once or more a week or significantly change current pages. Make your Web Pages easy to crawl. Have a well organized Drill Down Site Map. As an Example if your Web Page is about Real Estate your Site-Map may look something like this
Yahoo in it's Guidelines is telling you exactly what you need to do to get a Better Page Rank. If you Give Yahoo want they want by following these suggestions then Yahoo will reward you with what you want - A Better Page Rank. About The Author:
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