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Google's New Ad Policy to Affect Affiliate Marketers, A few days a go I read that rumours were going round the blogsphere that the heavy weight of search was introducing changes to their Adwords program.

The short of it is that Google will now only allow one advertiser to use its pay per click service (Google Adwords) per URL. This will impact the affiliate marketing sector the greatest and and could also cause some companies to dropped from Google Adwords whilst an affiliate is still allowed to advertise or vice a versa. Google will determine the right Advert to show by the amount of £££'s the advertiser is willing to pay per click and the click through rate. So if an affiliate out bids the main site and gains a better click through rate, their advert will be shown instead of the actual site owner’s advert. Reading a few other sources, some people are already predicting that websites that relied heavily on affiliate marketing may start producing unique websites for each of their affiliates to by pass the new rules.





SEO -- Tips to Optimize Your Webpage to Compete for a High Ranking


Search engine optimization (SEO) is very important to websites. If you rank high in search engines, your website are shown to a huge number of target users.

To start with, you have to pick a list of target keywords. Try the overtune keyword tool provided by www.SEOChat.com

Dont try to crack into competition of over 1million results. Narrow down your target keyword which yields a relatively high number of searches, and relatively low number of search results.

WebCEO is a free software which provides a full SEO toolkit includes the keyword tool and other meaningful. You can try it at http://www.webceo.com/

Go to google.com, search on the target keyword your website has planned to work on. Then check the top ranking website, learn from it, and do better.

How to do better? Here's some basic practices...

1. place keyword in

tag in very top of the page (maybe hidden cell)

2. place keyword phases as the first word in only, and contain no more than 3 keywords

3. On your webpage, set your first graphic with ALT set to your target keyword

4. build a text based sitemap, add ALT if it is an image

5. OPML / RSS site map

6. bold or underline keyword (1 or 2 times only)

7. The key word/phrase should be used again very near the end of the page.

8. try to register a good domain name with keyword (I guess keyword in subdirectory is ok)

9. navigation menu on the right, since googlebot looks from top and left

You can find more of my articles at my SEO tips website.

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