When Google PR Tool Bar is Down!

SEO News Tip of the Day!

Well it’s coming to that time of the year again, where we say good bye to the old and welcome the new. Lots of us will be looking at what was achieved in 2005 and looking at what can be achieved in 2006. The New Year is always exciting in the search industry, with people rounding up the year and predicting what’s going to be hot, where things are heading etc.

Anyone who visits SEO Forum Watch regularly would of noticed it has been put on the back burner but I refuse to end the blog there and know it will come into its own come 2006. When I get time and the opportunity is right, the SEO Forum Watch will be moving to a WordPress blog and most probably be changing its focus slightly.

2005 was an interesting year for the SEO community, with the new MSN search probably being one of the biggest stories. And then towards the end of the year Google’s Jagger update hit us in three parts but rumours of Google engineers not being happy with the update is probably the bigger story there.

It looks like the Jagger update has tried to rebalance the importance of natural linking by devaluing reciprocal links and adding more emphasis to TrustRank (authority sites). However looking at Google’s results does leave one feeling like they have taken a bit of nose dive, even if the sites I’m conducting SEO on have benefited from the update!

As I said above the new MSN search in my opinion is the biggest story of 2005. MSN was previously using Yahoo as their search provider and is still using Yahoo Search Marketing (formerly Overture) to provide their sponsored results. MSN will be launching their own pay per click advertising service in 2006, replacing Yahoo’s and giving them an all important foothold on the SEM market. No doubt an advertising network will quickly follow for web publishers to be paid for displaying their ads (think Google adsense but with a MSN logo).

Well this has been my first round up post but no doubt I will post at least one more (time permitting). If you do for some reason forget not to come back, have a great Christmas and all the best for the New Year. Have a drink for me and raise your glass to getting even more traffic in 2006.

James Anderson

Everywhere its the same topic. Its getting stale and beginning to stink already. When it first disappeared all of us thought we were penalized for something we had not done. Some of us were informed by stranger webmasters that we were black listed and soon all of us realized, it had little to do with us and more to do with Google and their software and engineers. And the forums overflowed with information and assumptions!(they still are!).

Google PR Tool Bar is down. Accepted. Why? Nobody knows! Some of us feel they have done away with it, for good, while others feel Google is into some major overhauling. For all you know there might be a third interesting angle to it! We will have to watch out for it. I am sure its going to beat all the logics and assumptions people are coming up with. But the phase is interesting nevertheless.

All of us who have been working on the net for several months or more already know, PR is a mindset. We have become habitual to checking out the green line, that's all. It hardly serves our purpose. We all know sites with PR3 and even PR2 show on the first page of SE for certain Keywords we are breaking our heads on while we are nowhere with PR4 and sometimes PR5!! Link popularity is the most important aspect of a website. How many link backs do we have is an important consideration.

Coming to dealing with it - PR Tool Bar comes in most handy while exchanging or accepting links exchanges. Now since we do not have PR Tool bar let us check the link backs. The more teh back links better the site. simple! Some webmasters are already taking advantage of it. They simply send us requests saying "we are PR5 (not even PR4! straight PR5!!) trying to attain PR6 request to exchange links with you" And when we go and check the back links they barely have 15 links-backs! Such is life! We don't know whether it takes all kinds to make this world, but we do have them!

Lets not worry bout Pr tol bar not being there. Lets simply, ignore it. This is a better way to deal with a link exchange offer anyway. MOre sensible, mor advanced and more mature. Don't we want to get serious abotu our work at hoem based business and join the ranks of net-enterprnuers who are doing very well for themselves that's because they realised things faster than us. for them Tool Bar or no tool bar - its all thes same!