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SEO News Tip of the Day!So Much Spam & So Litle Time Well as per usual this will be the first post I've made for a while which is due to a heavy work load and the huge spam problem I've at present (I'm that close to jacking this blog in and starting a new one). Anyone reading this blog (not automated programs that is) will be able to see the huge amount of spam comments being added to the blog. These spam comments are just people exploiting the ability to leave comments with a nice little anchor rich text link. I can see why it's tempting to do so and wouldn't mind so much apart from the manner in which there being posted. I followed one of these links the other day, only to find a redirect to a page selling an automated blog comment and pinging tool. I didn't read that much into it (far too busy at present) but read enough to get the picture. The tool allows you to search for specific keyword focused blogs and place a pre configured comment with your text link, creating thousands of backlinks that influence PR and link popularity. It then pings the blog hoping to allert crawlers to the new comment spam. Well we all know links are a must for competing in competative markets but surely you need to either be desperate or simply not care about pissing blog owners off to fall to these drastic measures. I know there is probably a way of preventing this from happening but have not had the time to conduct any research. So any automated programs reading this, please feel free to a leave comment on how I can prevent you from returning ;) or anyone reading this who knows any methods please let us know. All work & no play As mentioned before my recent work load has been incredibly high, this has been a combination of pre-xmas search engine positioning for a higher number of clients than usual but mainly the last few componants required to have our brand spanking new eCommerce Solution up and running with it's own dedicated website to advertise the truly amazing / revolutionary features it contains. I've been mainly focusing on the SEO side of things. The first thing was to completly anoy the hell out of the developers by telling them "no, your just going to have to do it this way" in order for the front end to be complety search engine friendly. Which doesn't sound like much work, but when you think every little change has to be left for a few days, waiting for each of the main search engines to pick up the changes before you're able to view and conclude the results, a frantic work pace was required from all the team if we were going to meat the launch date set by the management. How many test shops? In order to even come close to the launch date, we had to set up a total of seven test shops. Each shop containing a few dozen or so products, just enough to create a site requiring deep crawling for all pages to be indexed. This allowed us to test seven different additions to the SEO at the same time. Then it was just a simple case of studying the impact of each development and choosing which was the best to include in the end product. My favourite development has got to be the SOE componant "self optimising eCommerce", which basicly automates a large quantity of elements that effect SEO. When the shop owner adds each product via the CMS, it will take things like the name of the product and use it for the title and alt tags on corresponding images. This allows people who no knowledge of SEO to optimised pages but also allows who want full control over the SEO elements to adjust them as well. At the moment the dedicated site is not up and running but we do have the demo shop online which shows off the eCommerce Solution quite well. 
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague. First off you don't need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you're not going to find many people doing this for you. DocMurdock? will do this. Our mission is to find people looking for your product or service and bring them to your website so that you can sell them. While we don't guarantee more sales, we'll get you people who want your product to come and look-see. If your sales message is clear, you'll sell them. We help with this as well. How do we do this? We evaluate your site for things that pull people in. Things that are magnets for people and attract them to stay on your site vs. things that repel them and send them to your competition. We also scour the web for those people and lead them to your site so they'll buy your product or service. If you have an auto parts site and people show up looking to buy flowers...you're sales will not increase. If you have flowers and they show up to buy flowers...you're in the money. This is our objective. More sales for your company. More revenue. This is why we term what we do "Revenue Optimization" not Website Optimization. Kids optimize websites, and there are a lot of kids out there doing it. But...all the hits in the world are not going to increase your revenue, if they're not from people searching for your product. With us, your hit counter may actually go down. It's not a bad thing, it just means that the people who are actually looking for your product or service are finally coming to your site. Another of our objectives is to increase the stay time of visitors. If they're there for less than a minute...sales will dwindle. If we put things in the right places, give them a call to action, ask them to do something, we keep them there. The longer a potential client is on your site, the more apt they are to purchase something. Give them a reason to stay there. Offer them something free, ask them to subscribe to a newsletter, buy something, see something, get something for free...there are many ways to keep a customer on your site. Use attractive colors. Go out and see what the hottest websites are using for color schemes. Do those fit your business or your brand? Who are you using for branding and marketing? Check out www.howstudios.com for the best in the business. Howard Lim. Give him a call and tell him I referred you. He's great, and what he will create for you will help your business convey an image of greatness, one that will sell your product quickly. 100,000 websites...MYTH. There are really only 5 to be concerned with. One of them is listed to the right; GOOGLE the others vary from time to time, but keep in mind MSN, YAHOO, ALEXA, DOGPILE as some primary candidates to submit your site to. Good luck and may your website rise higher every day. Michael Murdock Michael Murdock former Macintosh Systems Engineer for PIXAR, and Systems Engineer at SUN Microsystems brings his expertise of the web to SEO. He's been doing this for more than 8 years and helped many companies gain prominence on the Internet Search Engines. He can be found at http://www.docmurdock.com
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