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SEO News Tip of the Day!Google's New Ad Policy to Affect Affiliate Marketers, A few days a go I read that rumours were going round the blogsphere that the heavy weight of search was introducing changes to their Adwords program.
The short of it is that Google will now only allow one advertiser to use its pay per click service (Google Adwords) per URL. This will impact the affiliate marketing sector the greatest and and could also cause some companies to dropped from Google Adwords whilst an affiliate is still allowed to advertise or vice a versa. Google will determine the right Advert to show by the amount of £££'s the advertiser is willing to pay per click and the click through rate. So if an affiliate out bids the main site and gains a better click through rate, their advert will be shown instead of the actual site owner’s advert. Reading a few other sources, some people are already predicting that websites that relied heavily on affiliate marketing may start producing unique websites for each of their affiliates to by pass the new rules. 
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work. Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques. Search engines send out what is know as a robot or some people call them spiders to index your web page. They find web pages by links, When a robot finds a link on a web page it will follow it to that page (you can join www.linkexchangeit.com to trade links with other members). Each search engine has it's own robot and each robot acts different, then other robots. Some robots will index all of your web site in day and others will take weeks before they get all of your web pages. A spider is a computer software that moves from web page to web page by links gathering information. After a robot has indexed your web page it is sent to a database which holds large amount of other web sites. After in the database your web page will be part of the search engine results. The way it indexes your web page and where it places it on its search engine results depends on a number of factors that are on your site. Search engines will rank your web page based on the information robots receive from indexing. The better you have SEO your site, the higher the ranking. About The Author Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.
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