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It’s been a long time since my last post, too much work and not enough time. Anyway, a short while ago the SEO forums were a blaze with the latest patent release from Google. The patent included loads of different techniques a search engine could use to determine relevancy and I say could because it would be very difficult to use all of the items covered in the patent. My own thoughts on the patent are many items have been included to dilute the true gems.

One part that really caught my eye was using domain registration information as part of a search engines algorithm. I remember several months ago reading a news story that Google had become a domain registrar and many were presuming domain registration would be one of Google’s many new adventures. This gossip was stopped as quickly as it started with Google announcing no domain registration service was on the cards. So why become a domain registrar?

Length of Domain Registration, logical ranking criteria

Well as mentioned above part of the patent focused on using domain information to determine the reliability of a website. In short, if a domain has only been registered for one year it may be more volatile than a domain that’s been registered for ten years. If you’re serious about your online venture, it makes sense to register your domain for a longer period of time. Google could use this fact as part of their ranking criteria and I suspect they have been doing so for some time.

So if you haven’t already done so, I would recommend contacting your domain registration Company to register your domain for at least five years. It may not affect your rankings at all, but on the other hand it may give you just enough of a boost to push some of those keywords onto the front pages. With domain registration costing as less as it does nowadays, it may turn out to be the most cost effective ranking boost you’ve ever paid out for.

If it doesn’t produce any results, no harm done and you may have just saved yourself a couple bucks on next year’s budget :)





Tops In Toolbars?


Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Whether the number is accurate, important, or even updated any more is a matter of debate on the marketing forums. But the only feature that was really worthwhile for more casual surfers, other than being able to use the Google search box directly, was the popup window blocker feature, which oddly enough, is the least favorite feature of many an internet marketer.

But for many surfers now, the Yahoo Toolbar may well be a better choice. A 3 megabyte download for computers running Windows 98 or higher and Internet Explorer 5.0 or higher, the Yahoo Toolbar not only offers greater interactivity with Yahoo and My Yahoo, but now offers some benefits for your PC as well.

In addition, to the Search Yahoo box and quick access to Yahoo News, email, and bookmarks, the Yahoo Toolbar offers a Pop-Up blocker, and perhaps even more importantly for many surfers these days, Anti-Spy, to detect and remove spyware from the user's PC. Yahoo even has an anti-spyware community that is tied in with the Anti-Spy software on the Yahoo Toolbar.

Many people prefer Google for search, feeling that it offers better results with fewer "spammy" sites while Yahoo search is going through a rebirth. However, many surfers prefer the amazing My Yahoo portal, that offers email, calendar, notes, and multiple news and information pages that you can customize just about any way you like. Since it offers such quick and easy access to My Yahoo, in addition to a Pop-Up Blocker and Anti-Spy, the Yahoo Toolbar may be worthy of a place on your browser controls. Even if it means you have to type in the name of your favorite search engine!

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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